Acceleration, Not Enablement

When developing Cyber Velocity’s mission, I knew I wanted to positively affect sales during a cyber security company’s early to mid-stage growth.  I assumed this meant I was going into the sales enablement business.  Right? Well, no.

When implemented right, sales enablement can improve sales effectiveness. When implemented wrong, it’s just lipstick on a marketing support pig.   Either way, this is too indirect an approach for young cyber security companies.  They do not need enablement, they need acceleration.  This is Cyber Velocity’s mission.