When developing Cyber Velocity’s mission, I knew I wanted to positively affect sales during a cyber security company’s early to mid-stage growth. I assumed this meant I was going into the sales enablement business. Right? Well, no.
When implemented right, sales enablement can improve sales effectiveness. When implemented wrong, it’s just lipstick on a marketing support pig. Either way, this is too indirect an approach for young cyber security companies. They do not need enablement, they need acceleration. This is Cyber Velocity’s mission.